Feb 1, 2015

How to Take Advantage of Mobile Marketing in Your Online Strategy

Mobile marketing is evolving at an amazing rate. This marketing has become a massive communications channel for getting the word out to a company’s potential and existing customers. Mobile phones now have become the most personal and direct of all types of media. Never has it been easier for consumers to reach providers and provide their feedback on products and services. Similarly, companies may directly offer details on their new services and products.

Develop a Website Version that is Mobile Optimized

Because of the mobile web, substantial traffic online has migrated from our desktops to mobile devices. Companies without mobile optimized sites are missing out on a major quantity of traffic online deriving from mobile users. Due to the quick nature of surfing online, companies that still don’t possess mobile friendly sites are losing possible customers to their competition.

Social Media and Content Marketing

There’s a big myth about content marketing and social media marketing being two separate entities. For a mobile marketing campaign to be a success, it must integrate a little bit of everything. Utilize social media to develop awareness of your content and if the content creates some buzz with people online, you may receive leads. Content marketing and social media are different tools, yet if these tools are integrated together, you can utilize the real power of Internet marketing.

Mobile Applications

All businesses need a website nowadays and all websites need a mobile version of their website. Since mobile applications have become more popular worldwide, your organization ought to have a mobile application, too. One of the best features a mobile app provides is the option of ecommerce. Offering the latest innovations with digital payments, more individuals prefer shopping online and paying on the Internet without using a credit card.

QR Codes

A QR code may be utilized to look up a certain product without looking for it. All smart phones are able to download a code reader. By placing product codes up on websites, magazines, and social media, a potential customer may scan the code and gain certain details on a service or product.

Location-based Ads

By utilizing location-based ads, marketers can make use of mobile applications that can assist their customers and locate the services they seek in their area. Also, location-based services offer an abundance of data on customer behavior, on preferences, travel patterns, and the lifestyles of their consumers. After learning about lifestyle patterns, these trends can be utilized to create marketing messages and offers which are more likely to improve with customer engagement.


The mobile ecommerce marketplace in 2013 was valued at about $43 billion, with mobile traffic comprising almost 50 percent of the traffic on sites. These stats hint at marketing opportunity a company can take advantage of.

Email optimization for a mobile device has become a must-have, especially since email drove nearly 26 percent of ecommerce sales in 2013, with tablets contributing 23 percent, as compared with the dwindling figures of desktops that came at about 21 percent. Therefore investing in methods of making it easier for users to engage within email content on mobile devices most likely will pay off.

Jan 21, 2015

In an Instant

Candy has a tendency to "take off" whenever she sees a bird or a dog if she's off leash. It has always scared me, especially if we are in an area where cars go by. I rarely have her off leash, but when I do I make sure it's in a closed off area where she can't get into too much trouble if she were to suddenly take off.

Many people would say the answer to this is training, but with all of the research I've done Yorkies are known to be unpredictable, especially when it comes to birds and other distractions. This scares me to death because I'm always worried about Candy. Will she take off and follow a bird and lose sight of me? Will she be so bold to try and "attack" a big dog and get hurt in the process? I constantly worry about her and I feel I have a right to do so. I'm always extra cautious because I don't want anything to happen to my sweet pup.

Lately there has has been this dog in BK's neighborhood that wanders around the neighborhood. He's completely harmless and minds his own business. He's also street smart like a cat and doesn't run out into traffic. I think Candy gets slightly jealous of his freedom when she peers out the window, barking at him to get off of her lawn!

Well today I thought I would introduce Candy to this dog on leash. It was her bathroom time anyway so I put her harness and leash on, and we went outside on the lawn. It was there that I noticed her harness was only on one leg. My sneeky puppy had her other leg bent when I was putting on her harness and in my excitement for her to meet the roaming dog I didn't notice. While we were still on the lawn I made a huge mistake. I decided to take Candy out of her harness while holding the front of her chest for security. I did not notice that the dog we were supposed to greet had started to make his way across the street. I thought I was quicker than Candy, and Candy couldn't help herself. In an instant she jumped out of my arms and took off across the street after the dog.

I stared across the street. Mortified. Just the other night I had this same nightmare. However today this was my worst reality. Thoughts starting pouring into my head. "Please God," I prayed. "Don't let Candy get run over by a car."

Next I ran across the street, not even noticing a car was coming. I think the driver saw Candy run across the street, and thankfully she slowed down. By the time I reached across the street Candy had already tried to meet and greet the other dog, and the carefree dog couldn't care less. Thankfully that was enough for Candy to snap out of her carefree mode. She looked at me. I yelled "Stay, Candy!" and she immediately sat down on the curb. I grabbed her and held her close. My heart was pounding.

I had a talk with Candy soon after. I told her she couldn't do that to me ever again. She did this once before, except she miraculously got out of her harness during a walk and tried to confront a larger dog. Thankfully the owner's dog was well trained and I was able to get to Candy quickly.

Candy let me hold her close. Soon after I put her on the bed and she started licking my face and licking and biting my ear. She does this whenever she thinks she is in trouble or to tell me that she loves me. I told her it's okay, but I don't want anything to happen to her. I think she understood.

Watching Candy run across the street today made me realize that scary events can happen in an instant. Sometimes we can't do anything to prevent them either. Even though realizing this sucks, at least I take comfort in knowing that God has my back and that good can come out of any situation. Also -- I'm learning to truly cherish every moment, especially with my loved ones. Everything can change in an instant and I wish I could control every situation, but I can't. The most I can do is learn from the event, and love a little bit deeper.

I'm going to take each day and truly cherish it. Are you?

Dec 24, 2014

Holiday Cleaning Checklist: Keeping Your Home Clean and Tidy

I don't know about you, but I've been doing a lot of cleaning this past week! BK came to visit Candy and me in Arizona, and I had to deep clean and tidy up the place not only for BK but for my parents as well, who are staying at my place over the holidays. Whew! If I would have stayed on top of my cleaning even more (disclaimer: it's not that I'm a messy person at all lol,) then it would have been a lot easier. Here are some great holiday cleaning tips. Merry Christmas Eve! 


With the holidays just around the corner it may seem impossible to keep your house clean and tidy. The kids are constantly bringing friends over and family continuously is popping over at your home just when you have time to spare. Despite the craziness of the holidays you can’t put off cleaning inside your home. The more you put off the small cleaning tasks that you can take care of the more buildup, dirt, and muck you’ll have in your home. Stay on top of daily cleaning tasks by doing them right away and sticking with a plan. Here are some ideas on how to keep your home clean. After all, it’s important to prevent rodents, bed bugs, and other pests that can show up when sheets aren’t changed, food is left out and there isn’t time to clean.


The kitchen is an important area to keep clean because this is where termites and other pests can show up. You can clear out the sink by staying on top of the dirty dishes. Move any dirty dishes into the dishwasher and if you don’t have a dishwasher clean the dishes as soon as possible and set them out to dry. Wiping down the countertops and stove is another quick task you can take care of. Use a sponge with an all purpose cleaner. Wipe down problem spots on the floor as well and get rid of spills and sticky spots. Also, if you have clean towels that have yet to be folded take a few minutes and fold them and put them away. Unfolded towels can look messy in a tidy kitchen.


Keep your bedroom tidy by making your bed daily and it’s also important to change the sheets on your bed once a week or every two weeks depending on if your kids go to bed without showering sometimes. Bedbug prevention is simple if you keep your bedroom and other rooms tidy and clean, so having the family clean up after themselves daily is important. This should also include clearing away any clutter you may have. You can also fold and put clean clothes away that may be still lying on your bed or in the hamper. Straightening up the night-table surface is another quick task that can keep things clean and help you feel more relaxed in your bedroom.

Living Room

This may be the most challenging room of all to keep clean, depending on where your family likes to hang out during the holidays. Start small by tidying the sofa by fluffing the pillows and folding the throws. Pull out your handheld vacuum and concentrate on the surfaces that are in plain site: coffee table, sofa cushions, and rugs in the middle of the room. After that you can use a moist cloth to wipe down streaky or dusty hard surfaces. You can also keep things tidy by straightening coffee table books and magazines. After you’re done with these tasks don’t forget to clear away major clutter such as video games, toys, and anything else you or the kids can trip over.